#advertising
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Speculative ad formats for the post-newsfeed world (Interconnected)
Instead of making influencers endorse brands on their public feed, and turning them into media, treat them as ambassadors. -
Clean advertising
Contextual advertising won’t be blocked. Contextual advertising is also more lightweight than behavioural advertising.... -
85% of Facebook video is watched without sound
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The mobile adblocking apocalypse hasn’t arrived (at least not yet)
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All film posters are the same
Obsessive collection of film poster trends. Love the “legs wide spread” ones. -
Fetch Media, the Mobile Marketing Agency
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History Sniffing: How YouPorn Checks What Other Porn Sites You’ve Visited and Ad Networks Test The Quality of Their Data
Checks links to competitors to see if they’re purple (or whatever the visited colour is) -
Mobclix
Mobile ad exchange network -
140 Proof
Targeted adverts on Twitter -
Major Players
Recruitment Advertising, Marketing, Public Relations PR, Design and Digital Jobs UK -
Match.com campaign to target single men
“Too Many Women” - ads to be shown on Sky Sports, Bravo, Setanta and MTV -
Using your browser URL history to estimate gender
Examines link colours to see if you’ve visited certain male or female dominated sitesCategories
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The Missing iPhone Ringtone
From the TV ads -
Why Social Ads Don’t Work - Bokardo
…because people aren’t looking for what’s being advertised. Advice is to focus on niches and have highly relevant, useful adsCategories
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How Ads Really Work: Superfans and Noobs | fortuitous
Focus advertising on the one-off visitors who arrive via searches; hide ads to the regular visitors/members -
Brooker's 10 Biggest Cocks in Advertising
Categories
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Radiant Core: Blog: Deconstructing Facebook Beacon JavaScript
Very useful walkthrough of Beacon, cutting through the privacy furore and explaining the processCategories
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Google: "I'm feeling lucky" button costs Google $110 million per year
(because it means the user doesn’t see Google’s advertising) -
evhead: Pageviews are Obsolete
Amount of time spent is far betterCategories
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Commercial Breaks and Beats :: The UK TV Advert Music Database
Find songs used in UK advertsCategories