Barry Frost

This is Barry Frost’s personal website.

Tagged #advertising

Speculative ad formats for the post-newsfeed world (Interconnected)

Instead of making influencers endorse brands on their public feed, and turning them into media, treat them as ambassadors.

Clean advertising

Contextual advertising won’t be blocked. Contextual advertising is also more lightweight than behavioural advertising. Contextual advertising is far less creepy than behavioural advertising. And crucially, contextual advertising works.

85% of Facebook video is watched without sound

The mobile adblocking apocalypse hasn’t arrived (at least not yet)

All film posters are the same

Obsessive collection of film poster trends. Love the “legs wide spread” ones.

Fetch Media, the Mobile Marketing Agency

History Sniffing: How YouPorn Checks What Other Porn Sites You’ve Visited and Ad Networks Test The Quality of Their Data

Checks links to competitors to see if they’re purple (or whatever the visited colour is)


Mobile ad exchange network

140 Proof

Targeted adverts on Twitter

Major Players

Recruitment Advertising, Marketing, Public Relations PR, Design and Digital Jobs UK campaign to target single men

“Too Many Women” - ads to be shown on Sky Sports, Bravo, Setanta and MTV

Using your browser URL history to estimate gender

Examines link colours to see if you’ve visited certain male or female dominated sites

The Missing iPhone Ringtone

From the TV ads

Why Social Ads Don’t Work - Bokardo

…because people aren’t looking for what’s being advertised. Advice is to focus on niches and have highly relevant, useful ads

How Ads Really Work: Superfans and Noobs | fortuitous

Focus advertising on the one-off visitors who arrive via searches; hide ads to the regular visitors/members

Brooker's 10 Biggest Cocks in Advertising

Radiant Core: Blog: Deconstructing Facebook Beacon JavaScript

Very useful walkthrough of Beacon, cutting through the privacy furore and explaining the process

Google: "I'm feeling lucky" button costs Google $110 million per year

(because it means the user doesn’t see Google’s advertising)

evhead: Pageviews are Obsolete

Amount of time spent is far better

Commercial Breaks and Beats :: The UK TV Advert Music Database

Find songs used in UK adverts