Speculative ad formats for the post-newsfeed world (Interconnected)
Instead of making influencers endorse brands on their public feed, and turning them into media, treat them as ambassadors.
Instead of making influencers endorse brands on their public feed, and turning them into media, treat them as ambassadors.
Contextual advertising won’t be blocked. Contextual advertising is also more lightweight than behavioural advertising. Contextual advertising is far less creepy than behavioural advertising. And crucially, contextual advertising works.
Obsessive collection of film poster trends. Love the “legs wide spread” ones.
Checks links to competitors to see if they’re purple (or whatever the visited colour is)
Mobile ad exchange network
Targeted adverts on Twitter
Recruitment Advertising, Marketing, Public Relations PR, Design and Digital Jobs UK
“Too Many Women” - ads to be shown on Sky Sports, Bravo, Setanta and MTV
Examines link colours to see if you’ve visited certain male or female dominated sites
From the TV ads
…because people aren’t looking for what’s being advertised. Advice is to focus on niches and have highly relevant, useful ads
Focus advertising on the one-off visitors who arrive via searches; hide ads to the regular visitors/members
Very useful walkthrough of Beacon, cutting through the privacy furore and explaining the process
(because it means the user doesn’t see Google’s advertising)
Amount of time spent is far better
Find songs used in UK adverts