Instead of making influencers endorse brands on their public feed, and turning them into media, treat them as ambassadors.

Contextual advertising won’t be blocked. Contextual advertising is also more lightweight than behavioural advertising. Contextual advertising is far less creepy than behavioural advertising. And crucially, contextual advertising works.

Obsessive collection of film poster trends. Love the “legs wide spread” ones.

Checks links to competitors to see if they’re purple (or whatever the visited colour is)

Mobile ad exchange network

Targeted adverts on Twitter

Recruitment Advertising, Marketing, Public Relations PR, Design and Digital Jobs UK

“Too Many Women” - ads to be shown on Sky Sports, Bravo, Setanta and MTV

Examines link colours to see if you’ve visited certain male or female dominated sites

From the TV ads

…because people aren’t looking for what’s being advertised. Advice is to focus on niches and have highly relevant, useful ads

Focus advertising on the one-off visitors who arrive via searches; hide ads to the regular visitors/members

Very useful walkthrough of Beacon, cutting through the privacy furore and explaining the process

(because it means the user doesn’t see Google’s advertising)

Amount of time spent is far better

Find songs used in UK adverts