Barry Frost
about
/
archives
/
follow
/
contact
#tropicana
Tropicana Line's Sales Plunge 20% Post-Rebranding
That’s quite some drop off. Product recognition is so important. (via Kottke)
4 Apr 2009
Barry Frost
Categories
#
tropicana
#
design
#
brand
#
rebrand
#
shopping
#
marketing
#
failure
#
logo
#
branding
#
via-pinboard
Also