Barry Frost about / archives / follow / contact Bookmarked http://adage.com/article?article_id=135735 Tropicana Line's Sales Plunge 20% Post-Rebranding That’s quite some drop off. Product recognition is so important. (via Kottke) Published 4 April 2009 at 11:16 UTC In bookmarks Also Categories #tropicana #design #brand #rebrand #shopping #marketing #failure #logo #branding #via-pinboard