• Bookmarked http://blog.precipice.org/why-wesabe-lost-to-mint
    Posted by Marc Hedlund’s page on blog.precipice.org
    Why Wesabe Lost to Mint
    A number of people have asked and speculated about why the company I co-founded, Wesabe, shut down earlier this summer. Some of the claims or guesses about it are just…

Why Wesabe Lost to Mint

Lessons and myth-debunking. Spending 6 months to write their own bank data importer - rather than using Yodlee - was perhaps key. Also note that Mint used SEM to acquire customers at $1/user.